What do you get when you combine typography and tourism? If the Indian Ministry of Tourism is involved, you get The Hinglish Project
. The Hinglish Project "aims to demystify individual letters and its script and make India more approachable." In so doing, they've created a free downloadable font that showcases a hybrid of Hindi’s Devanagari script combined with an English Roman script, based on the phonetic sounds they share.
Meena Kadri at Random Specific
interviews Shirin Johari of Mudra Communications – the mastermind behind The Hinglish Project – who answered her questions
about the evolution of the project, the difficulty of creating a hybrid typeface and recommendations for what to do when you visit India.